4 criteria to go from membership idea to membership success

So how do you come up with a membership
idea that is almost guaranteed to work this is what we're going to cover in
this video so there are really four things that a membership idea needs to
answer in order to be considered a great membership idea that will work
ready? number one it needs to be something that actually people really
really want and by that I mean not that you think people want or that you think
you are your people and that you know what they want that you actually ask
them, that that's what they want right number two it needs to be something that
they are willing to pay for and those are two very different things right
especially when you're talking about a hobby and not something that is not about making money right so how big is the pain right or how much are they willing
to invest to actually learn that thing okay
so that's number two number three it needs to be something that they are
going to need ongoing support or ongoing learning material or accountability and
that is to cover the recurring part right you want to make sure that they're
not gonna come stay two months and then leave okay so it needs to be something
that's sustainable right where you feel you can continue to help them they will
want to stay right and then finally number four let's not forget about you
it needs to fit with your business but also with what you want to do what
you're passionate about and what you're an expert at now you don't need to be an
expert to run a successful membership but it does help right there are ways
where you can actually become the curator but that will be just subject
for another video okay so back to our four things how do you come up with an
idea that matches these four things well I guess you you figure that out right
you actually need to talk to people so you have two choices here number one you
already have an audience so you already have clients maybe you have one-on-one
coaching or group coaching or you have an online course and you have a client
base and an audience that you can survey you can talk to to figure out how you
can continue to support them next okay so those membership tend to work really
really well because you've already established a relationship people have
already spent money with you so that is that know you love you trust you factor
that usually is already there all right so this is one great way to come up with
a membership idea and then validate it by talking to them the second option is
if you don't have an audience yet so you could have an established business and
an audience but you might want to build a membership on a totally different
topic right maybe something you're passionate about and that you really
want to start building a business around it maybe building a movement or
community right and have a bigger impact sharing what you know about that topic
well if that's the case you're gonna have to do what you did for the other
business you're gonna have to start by building an audience right because this
is really the best way to get the people build an audience list build a waiting
list build an interest list so that people will tell you if they are
interested and willing to pay for it and if it's an idea that you can sustain and
that you actually enjoy talking about all day long right so all these two
options basically come down to one thing build an audience build an interest list
because if you're not able to build that interest list I can tell you you're not
going to be able to sell them the membership for sure alright so I hope you find this
helpful if you're not subscribed to the channel yet please click on the click on
the button below to subscribe so you'll be notified when we have new videos
coming up thank you so much for watching please leave a comment below if you have
any ideas on how to test a membership idea or if you have a membership idea
and you're looking for feedback just post in the comment as well and I will
see you on the next video

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So how do you come up with a membership idea that is almost guaranteed to work
this is what we're going to cover in this video so there are really four
things that a membership idea needs to answer in order to be considered a great
membership idea that will work ready? number one it needs to be
something that actually people really really want and by that I mean not that
you think people want or that you think you are your people and that you know
what they want that you actually ask them, that that's what they want right
number two it needs to be something that they are willing to pay for and those
are two very different things right especially when you're talking about a
hobby and not something that is not about making money right so how big is the
pain right or how much are they willing to invest to actually learn that thing
okay so that's number two number three it
needs to be something that they are going to need ongoing support or ongoing
learning material or accountability and that is to cover the recurring part
right you want to make sure that they're not gonna come stay two months and then
leave okay so it needs to be something that's sustainable right where you feel
you can continue to help them they will want to stay right and then finally
number four let's not forget about you it needs to fit with your business but
also with what you want to do what you're passionate about and what you're
an expert at now you don't need to be an expert to run a successful membership
but it does help right there are ways where you can actually become the
curator but that will be just subject for another video okay so back to our
four things how do you come up with an idea that matches these four things well
I guess you you figure that out right you actually need to talk to people so
you have two choices here number one you already have an audience so you already
have clients maybe you have one-on-one coaching or group coaching or you have
an online course and you have a client base and an audience that you can survey
you can talk to to figure out how you can continue to support them next okay
so those membership tend to work really really well because you've already
established a relationship people have already spent money with you so that is
that know you love you trust you factor that usually is already there all right
so this is one great way to come up with a membership idea and then validate it
by talking to them the second option is if you don't have an audience yet so you
could have an established business and an audience but you might want to build
a membership on a totally different topic right maybe something you're
passionate about and that you really want to start building a business around
it maybe building a movement or community right and have a bigger impact
sharing what you know about that topic well if that's the case you're gonna
have to do what you did for the other business you're gonna have to start by
building an audience right because this is really the best way to get the people
build an audience list build a waiting list build an interest list so that
people will tell you if they are interested and willing to pay for it and if
it's an idea that you can sustain and that you actually enjoy talking about
all day long right so all these two options basically come down to one thing
build an audience build an interest list because if you're not able to build that
interest list I can tell you you're not going to be able to sell them the membership for
sure alright so I hope you find this helpful if you're not subscribed to the
channel yet please click on the click on the button below to subscribe so you'll
be notified when we have new videos coming up thank you so much for watching
please leave a comment below if you have any ideas on how to test a membership
idea or if you have a membership idea and you're looking for feedback just
post in the comment as well and I will see you on the next video

So how do you come up with a membership idea that is almost guaranteed to work this is what we're going to cover in this video so there are really four things that a membership idea needs to answer in order to be considered a great

membership idea that will work ready? number one it needs to be something that actually people really really want and by that I mean not that you think people want or that you think you are your people and that you know what they want that you actually ask them, that that's what they want right

number two it needs to be something that they are willing to pay for and those are two very different things right especially when you're talking about a hobby and not something that is not about making money right so how big is the

pain right or how much are they willing to invest to actually learn that thing okay so that's number two number three it needs to be something that they are going to need ongoing support or ongoing learning material or accountability and that is to cover the recurring part

right you want to make sure that they're not gonna come stay two months and then leave okay so it needs to be something that's sustainable right where you feel you can continue to help them they will want to stay right and then finally

number four let's not forget about you it needs to fit with your business but also with what you want to do what you're passionate about and what you're an expert at now you don't need to be an expert to run a successful membership

but it does help right there are ways where you can actually become the curator but that will be just subject for another video okay so back to our four things how do you come up with an idea that matches these four things well I guess you you figure that out right you actually need to talk to people so

you have two choices here number one you already have an audience so you already have clients maybe you have one-on-one coaching or group coaching or you have an online course and you have a client base and an audience that you can survey

you can talk to to figure out how you can continue to support them next okay so those membership tend to work really really well because you've already established a relationship people have already spent money with you so that is

that know you love you trust you factor that usually is already there all right so this is one great way to come up with a membership idea and then validate it by talking to them the second option is if you don't have an audience yet so you

could have an established business and an audience but you might want to build a membership on a totally different topic right maybe something you're passionate about and that you really want to start building a business around

it maybe building a movement or community right and have a bigger impact sharing what you know about that topic well if that's the case you're gonna have to do what you did for the other business you're gonna have to start by

building an audience right because this is really the best way to get the people build an audience list build a waiting list build an interest list so that people will tell you if they are interested and willing to pay for it and if

it's an idea that you can sustain and that you actually enjoy talking about all day long right so all these two options basically come down to one thing build an audience build an interest list because if you're not able to build that

interest list I can tell you you're not going to be able to sell them the membership for sure alright so I hope you find this helpful if you're not subscribed to the channel yet please click on the click on the button below to subscribe so you'll

be notified when we have new videos coming up thank you so much for watching please leave a comment below if you have any ideas on how to test a membership idea or if you have a membership idea and you're looking for feedback just

post in the comment as well and I will see you on the next video

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videos

5 ways a membership can boost you 1 on 1 business revenues

in this video I'm going to share with you five ways that you can boost your one-on-one business with an online program if you're wondering if a membership site or if an online program could possibly fit into your business ecosystem you are definitely in the right place whether you're a coach you are a consultant your service based and you're working with clients individually this message is for you a lot of people think that you either have to work with people one-on-one or you have to have online programs but that could not be further from the truth in fact if you can manage to combine the two you can really skyrocket your business and that's what I want to share with you today so I'm not really telling you the co-founder of new software marketing and the Membership lab this is the community where we support of past clients and our future clients in building recurring revenues with membership programs the reason I'm so passionate about memberships is that by adding a membership program to your existing business ecosystem you're going to be able to achieve several things you're going to be able to expand your reach to boost your revenues to add recurring income who doesn't want financial stability right especially in the time that we are in right now you will be able to even increase your one-on-one fees if you want you you're going to be able to be more selective about the people that you work with one-on-one and you're going to be able to offer to your pricing so that you can type gather to people with different financial situations so before starting let me just say that there is nothing wrong with working one-on-one with people and in fact if you love it definitely keep doing it okay but the reality is that there is only so many people that you can work with one-on-one so if you want a bigger impact if you want to make more money and you don't want to be burned out by working too much trading time for money you have to find another solution and that solution might very well be a membership so let me share with you five options 55 chips that you can create right now to add your existing business ecosystem ready so the number one is what I call a membership that is an extension of your one-on-one business so this is a program that people can sign up to after they've worked with you one-on-one so they are for your past clients basically they are a way to stay connected with you to continue to get some type of support accountability maybe it's a monthly group call or twice a month group call where they can come and ask questions and if you have a library of content online they keep getting access to that okay now what this is going to achieve is one you're not leaving money on the table after your coaching program is done because you can offer them offer them an opportunity to continue to get your support – you bring recurring revenues to your business so instead of having nothing when the coaching program ends you get them into a maintenance mode if you want so that they can keep learning from you maybe there is a community element where they can also support each other and you keep top of mind so maybe they might be ready for your VIP coaching you know for your VIP day at some point or to join your retreat or to join another round of your one-on-one coaching so that's option number one option number two is that you can use a membership program as a place to prepare your members inside your membership to work with you one-on-one so this is for people that I've said I don't have the money I don't have the time I'm not ready this is not for me this is not a priority for me so for our price point you're gonna start to be able to build what I call the trust ladder so that's when people start to know you love you and trust you so that they will eventually join your higher ticket program okay so basically they're gonna start to get into the first phase of the transformation the initial results that's going to give them the two so that they are more ready to work with you one-on-one and get you take you up on your high ticket offer so here you're going to be essentially preparing your members to be even more prepared to work with you one-on-one so that's option number two option number three is you can use the membership as an extension of your one on one offering and I like to call this term membership on steroids actually your coaching program on steroids and what it is is that you basically position the membership as a road map as a central library of content for your VIP clients so that they can follow that between the sessions between the one-on-one course you can even use that for group coaching actually okay so basically when you work with people one-on-one you most likely give them steps to implement right and then you send them on their way and you very often you know don't hold their hand and you know you don't really have much touch points in between the sessions okay well this way you're going to give them access to a place where they can go back to and refer to in between the calls so guess what they are much more likely to have achieved the step gotten the results and as a result you're gonna get more testimonials they're gonna talk about you you're gonna get more referrals more clients but you're also gaining a big thing that we haven't mentioned yet when you do this membership type of offer is that you're going to gain time because now all the time that you were spending repeating yourself all the time with your process your framework now they can learn that online on their own terms prepare you know be prepared for the session by having gone through the content beforehand and then when they come on the session with you you can focus on the real transformation you can really go deeper into answering question listening brainstorming sort of the the session become much more transformational for the members so I have this client name is Dominic and she's currently doing one-on-one coaching and she spends up to and I run a half on sessions and she was telling me that she keeps repeating herself all the time now by creating a membership just like that so I'm gonna place the content that they can consume on their own that I really like the steps to follow we're gonna place that into a membership so that when she comes on the call she doesn't have to go through the content with every single person every time she can just focus on answering the questions so she's gonna be able to bring down the session from an hour and a half to maybe 45 minutes and the session is going to be so much more valuable for the client because they're gonna be able to go much deeper because she's not going to be in that teaching mode for the first you know like 30 minutes or so can you see how powerful that can be now I'm gonna share with you the fourth option here and this first option is really the idea is to offer a membership as an alternative to the one-on-one so this is where you can take what you do one-on-one and turn that into some trainings that they can take all their own okay so the idea here is that this is a great option if you still want to be able to do one-on-one but you want the opportunity to be able to turn on and off the faucet so maybe if you're getting burned down burned out and you don't want any more one-on-one coaching you can close down that here and just have the membership open if you want more more coaching client or you need a cash injection you can open that sheer level but what this is going to achieve is it's going to allow you to serve people teaching your method your framework supporting them in whatever it is that you do for them at different levels different price point so that you can really cater to the different financial situations that your clients are in I hope that you find this video helpful I've shared with you four options to create a membership offer that integrates in your existing ecosystem and that can really boost your business and your revenues and generate financial stability with those recurring revenues so if you enjoyed this video please give it a thumbs up please comment below and let me know what if you liked it what what is one of the options that really speaks the most to you please leave a comment below and if you're not subscribed yet to our channel click on the subscribe button and make sure you turn on notifications so that you can be notified when we post a new video thank you so much for watching and I will see you next time

videos

Should you keep your membership always open?

should you keep your membership always open or should you use the open closed card strategy this is exactly what we're going to talk about in this video and I'm going to share with you my takes on it based on the close to 300 membership sites that we've built so far I'm Natalie the renewal co-founder of new software marketing and the membership lab and let's dive in so I've been thinking about this and going back and forth with opening the membership all the time or doing the open closed card you know structure for the membership lab and I really had to go back and think about what my clients have been doing and what works and what doesn't and I really noticed something that I think is gonna be super helpful for you ready if you have a strategy to build your audience and to build a large waiting list if you have a team a launch plan maybe you have a plan to have some affiliates that can promote the your membership and you have someone that can take care of these affiliates then yes if you do a launch you're gonna get more money and bigger a bigger number of members you know when you launch obviously and then you can spend the rest of the time loving on your pay members and creating great free content for the people that haven't joined yet might not be quite ready so that they can start to love you know you love you and trust you and join your waiting list so that they'll be notified the next time you open okay so that works great if you have the strategy to build a large audience to build a waiting list and you have em you have the team behind you to help you do that launch otherwise launching alone is almost you know impossible okay on the other hand and that is the case for a lot of people if you're alone or if you have maybe just one VA and you're not used to these big launches and they're not really excite you in fact maybe they trust you out right then you definitely want to do an always open membership okay so if you think about why you want to build a membership in the first place are you doing it for the financial stability the steady income because if you do then doing the open clothes and doing launches is not going to achieve that right because you're back into the launch mode where oh my gosh I'm spending a lot of time and money on a launch let's hope and cross our fingers that it works so your income is not going to be stable right so you're going to go like this you're gonna go launch and then it's closed maybe you lose a bit of member then you launch again maybe you lose a bit of member okay versus if your membership is always open of course it's not gonna go up as fast but not fully hopefully it's quite steady like this okay in terms of number of members alright so if you're gonna keep it always open of course you want to entice people to join so how did you do that if you don't do launches well you can do promotions you can offer limited time bonuses maybe extra group life calls on for certain period of time so that for people on the fence it's an incentive for them to join like today and not wait for tomorrow when the bonus will be gone okay so those are really the two ways that I can think of and you can definitely start with always open and then going to launch mode when when you're wrecking revenue are big enough that you can hire the team hire the planners and you know have the whole launch plan you know built for you and then go even bigger but to get started I really I would really look at what is your zone of genius do you know how to build that list do you know how to build that waiting list okay and do you have the team and the support to make that happen so I hope that you found this helpful I don't know which one you feel is the best I know some people are going into the membership route because they are tired of launching and they just want a business that is more stable in everything in every way meaning in in what they do and also in there come alright so you're not gonna make as much money you know at the very beginning but if you if your study then you'll eventually get to your goal alright so I hope you found this useful let me know in the comments what strategy you plan to use membership always open or the open class open called closed called strategy and if you're not signed up and subscribe to our YouTube channel there is a subscribe button below please click on it and give us a thumbs up and of course comment below we'd love to hear from you hear about your membership idea and your open/close cart or launch strategy alright thank you so much for watching and I will see you next time

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