Nathalie Doremieux

are you interested in pivoting your business and adding recurring revenues in just two days to your business so that you can continue to support your audience your past clients and make it to a whole new level I'm not a little a new co-founder of the membership laughs and used after marketing and in this video I'm going to show you how to just do that so the key here is really to look into the people that you're already serving so if you already have clients the idea is to create a membership that is content less meaning you don't have to create hours of videos and things like that because very often what people need is they need support they need a place to ask that question very often they need a community so that they can support each other where they can keep each other accountable okay so this type of membership is actually a membership where you don't need to create content what you need however to do is to show up show up on call so maybe it's once a month twice a month with the Membership lab right now with what's happening with Cody 19 we show up three times a week in the lab to support our clients and all our members okay so the idea here is to fast-track the validation process you know of the idea is we need to go into supporting the people that you've already supported that already trusts you they've already paid you they are past clients and if you got them results and they were happy you are probably leaving money on the table anyway okay so the idea is to pick up the phone talk to a couple of past clients figure out what type of support they might need chances are they are not the only one okay then you can start inviting people it doesn't require you to create a new website anything like that right now it just requires you to take action be clear on what you're gonna be delivering what calls how it's going to happen maybe it's zoom then you can think of putting it in that inside a platform so that they can have access to the replays they can post their questions in advance and things like that okay now if you don't have clients yet and you want to do that and add this recurring revenue to your business ecosystem you can look into your audience that's your list your followers on social media so of course the relationship there is not as strong as with a past client so you're gonna have to work a little bit harder there but if you have a free Facebook group or if you've been talking to your list regularly or interacting on social media regularly find out what is their biggest pain point or what is the thing that brings them joy right now especially if you're in the hobby business right you're teaching how to paint or how to draw or whatever it is right find out what is the one thing that people would be willing to pay for now and again the best way is to talk to them right so you can say you know I can send surveys and stuff like that talk to people pick up the phone send the messenger email so that you can quickly identify what that pain point is what that problem is that you can solve and see how you can turn that into a content less membership that's focused on a community and then access to you and maybe some experts so that they can ask question they can feel listened to and it can basically get some accountability okay this membership this is something that you can come up like within like two days I literally have clients where we're going to build a bigger membership but they just got started with this and they are getting people signing up right now because you this is something you can pre-sell you can sell it now and say we start the calls in two weeks okay so that's a great way for you to not only add a new revenue stream to your business but also to pivot more online to something that's more scalable to probably what you've been doing so far okay so I hope you found this useful if you do please give it a thumbs up comment below on what your membership idea is going to be if you're watching this video until now that probably means that this was for you so let us know also join the membership lab it's de Membership lab calm and don't forget to subscribe to the channel if you and already there is a subscribe button on the bottom right corner of this video so that you can subscribe and be notified when we come up live next time thank you so much for watching and I will see you next time

everyone so in this video I am going to show you how using the power of accessor light we can segment our members as the join of memberships so here we are in the Membership lab our own membership and as you can see as part of our onboarding we have a section here what they can tell us if they don't have a membership yet if they are building a membership or if they already have a membership so I'm going to show you how to do that so that you can tag people and you can know right from the in onboarding where they are in the process and that could totally be in sync with your word map or your success pass okay so the first step is to create those buttons and it's achieved in access Ally by going to access a like custom operations and so you're basically going to create click on add new operation then here you're going to select add/remove tag here you're going to choose the tag for the button so you have to associate one tag per button okay so first go to your CRM create the tags then come back here and click on that thing singie here to refresh the tag then pick the tag okay so here we're going to create the button for I don't have a membership so I call this tag inactive campaign tml member status : no membership okay so that's what I want a person to be tagged in the email system when they click the button okay so that difference the tag that's going to be applied next when I scroll down here you want to click on enable to enabled this operation inside the membership so what it's going to do is it's going to create a shortcode here that you not don't need to copy right from right here actually you can but there is an easier way okay but basically here you're going to say what the button is going to say so I said that the button label should be I don't have a membership yet okay when they click on the button that is a pop-up that's going to show up so here optionally you can say you sure right oh are you sure you know especially if the the the question you know like you would use it also like if people want to cancel a lot of things like that so if you want to pop up and you want to have a message then that's why you want you would put it okay I'm not going to add it okay then you can redirect people to a URL once they've click on that for me I just say I just post a message and I say got it okay but you can say something else thank you or whatever that is okay and that's about it so once you do that you click on save and now you have this new custom operation so you can either grab this link and put it on your dashboard or I'm going to show you how I do it from from the the WordPress editor so here I'm editing the dashboard and of course this is DV because this membership was built with the membership launch box the package that we have where we help entrepreneurs build their membership so we we used it for own membership okay and basically all we did is we created a text module and then we went access Ally and then here we went to custom operation and we chose level 1 no membership this is how I called it ok and that's it then you click Save and then you have your button alright so the idea is to create a custom operation link it to a tag and then enable the operation inside the membership and then put this shortcode anywhere on the page that will create the button when somebody clicks on it it will give them that tag and it will also put a tag in the email system alright so that's basically how you segment your members when they join the membership you can of course use it you know add at any time but for us we're really using it to really have a sense of where people are when they join if you enjoyed this video click on the subscribe button below to subscribe to our channel and be notified when we have more videos available

so I have been asked how do you add a
person manually to a membership without having them go through the order form
and pay okay so this is the case for example where you have alumni and
you want to give them access but you don't want them to go through the order
form process of course you can do a hundred percent discount but you can
also just add them especially if you already have them in your email system
so let me show you how that works the first thing you want to do is you want
to find out the tags that you need to give them in order for them to have
access okay so that means here that I'm looking at my offer inside access ally
I go to access ally products and I go to the offer and I see that I give
people three tags made purchase member active and lab as access right so now
I'm going to go to active campaign which is what I use for that membership and
I'm going to create a new automation that is going to be triggered by your
tag that I called tml manual add so it's a tag that you need to create beforehand
okay and that's the tag that you're going to give to people if you want to
give them access to the membership without paying okay so this is going to
be the trigger for the campaign and then all that I do is I give people these
three tags so you can choose to give people the made purchase or not for me
I just do it because I assume that they've purchased in another place and
that's also triggering the campaign to send them the welcome email okay but the
part that's really important for the actual access inside is the has access
and then for me it's also the member active because I want to have a tag for
people that are active and that have not cancelled okay and then you send this
webhook here to basically synchronize with access Ally and create the user in
access Ally okay so to find this URL you basically go to your access Ally account
and you go to course wizard and it's that URL right here okay
so then if I come back here so once I've done that
I know that when I give this tag manually in activecampaign
it's gonna give people these tags going to create that account and then it's
going to trigger the membership lab new signup automation so let me show you
that automation right here so that's the automation that people get to when they
pay right so successful payment if you come back here into my offers you see
they get the made purchase so now they are back in the same funnel if you want
right so I'm going to add people to two lists this is you can ignore this part
here this is where I basically add people as an affiliate as well but you can
ignore that part but then what's really important is they're gonna get their
welcome email okay so that's basically where they get their login password and
then I send a notification to our team to let them know that we got a new
amazing member now if you want to send a different welcome to people then what
you can do is on this campaign don't give the made purchase okay and then
here add a send email and just welcome them you know as I'm an alumni or
something like that that works too okay just make sure that you add them to the
right list if you need to alright so this is how do you manually add people
into your membership or even an online course and making sure that they have
access to the same thing as people that have paid if you enjoyed this video and
you are not subscribe to our channel yet please subscribe below and I will see
you in the next video bye

in this quick access Ally tutorial I'm
going to show you how to easily set up a payment failure follow-up for your
record programs okay so the first thing that you want to do is make sure that
when you create your recurring product if you're using the course
result that you have a revoke access for the revoke tag so basically every page
that is going to be created within that membership when you set it up with the
course wizard will have that revoke tag in the setup of the page so that if
somebody has the revoke tag they don't have access to the page okay so that's
what we use to remove access alright the next thing is on your product that
you create in the automation tab you want to have these three tags
the first one is payment success and this is to identify a payment successful
I'll share with you in a minute why it's helpful then you have the payment failure notification that's the one that is going to trigger a campaign and in this
video I'm going to show you with activecampaign how that works and then
here you want to put the tag that you want to set up on revoke meaning to
revoke access and that's our revoke tag alright so now we're going to go to
active campaign and we're gonna go to the payment failure automation so it is
going to be triggered by the payment failure tag that which are set up in the
product and the first thing it's going to do is it's going to remove the
payment success tag and then it's going to send a payment failed notification
sending them to the order page so that they can change their credit card okay
next what we're going to do is we're going to wait for a number of days so
I'm going to wait for four days for example let's give them four days to fix
this and then I'm going to check if I have a successful tag right your
successful payment tag successful payment
success and if I do great that means that they got the email they fix the
thing so what I do then is I remove the payment fail tag this one right and I
end the automation and we are good if not that means that in the four days they haven't
gone and fixed the thing and the payment still hasn't gone through right so what
I would do in that case for me is I would send a notification to myself and
then I will manage it manually but you can choose to send them more reminders
if you want to payment failure no action for and then you can give the name of
the person first name last name right and then here we can personalize the
email and you can put some copies so this is to send an email to yourself or
to someone on your team to please take care of this and reachout personally
or something like that add and that's it and make sure you mark it as active and
that's how you set up payment failure follow-up

AccessAlly making it really easy to set
up an automated cancellation process so when you're going to access Ally and
custom operations you can basically add a new operation here and in the drop
down here you're going to pick subscription action and here you're
going to select the recurring payment for which you want to be able to allow
people to cancel so for example I'm going to say my membership monthly and
this monthly as well alright then here you're going to choose the operation to perform cancel which is going to remove access at the end of the
pay period by canceled payment right now so this is what it does in fact
it's going to add the revoke access tag that you have set up in the product at
the end of the pay period so they continue to have access until it's about
to renew ok here you have what the button is going to say what the pop-up
is going to say and then what happens after after they've clicked on the
button and what message is being displayed ok so let's give it a name I'm going to call it cancel membership button I'm going to save this then what we want to do is put that
button anywhere on the site so what I like to do is to put it on the page that
is called my orders and subscriptions that is part of the membership launch
box so this is the dashboard and if we go to my orders and subscriptions here
and we're going to put it here so we're going to go edit and then here I'm going to insert the text
module in divi and I'm gonna go access Ally and I'm gonna choose custom
operations and here I'm gonna scroll down to cancel membership button just gonna
give it cancel membership button just a label so we can see what it is and click
update so next to show you how this works I'm going to go grab a
subscription that is a user that has a valid subscription so I'm going to go to
access Ally purchase log I'm going to go to subscriptions and so you can
see this one canceled by a client that's a test I did earlier so let's pick this
one ndoremieux+tplus I'm going to go to
the user tPlus so it's this one so I'm going to switch to that user so this is a really
cool way to test as a user right so now I am this user I'm not an admin anymore
alright and I'm going to go to my orders and I should see that order right here
and then I have the cancel button so if I click on that see that's the label
that we picked that's the text for the pop-up I say okay and now of course you
can change the message to make it more me you know better but that's basically
it and now if I actually come back here and switch back to be an admin and now I go back to the orders and
subscriptions subscriptions you can see that this was canceled by the client
okay so payment will stop right away and then the revoke access for that
membership product will be set up at the end of the pay period I hope that you
found this helpful let me know in the comments if you liked it and if you're
looking for more tutorial videos just let me know what you're looking for and
I might just make a video for it

So how do you come up with a membership
idea that is almost guaranteed to work this is what we're going to cover in
this video so there are really four things that a membership idea needs to
answer in order to be considered a great membership idea that will work
ready? number one it needs to be something that actually people really
really want and by that I mean not that you think people want or that you think
you are your people and that you know what they want that you actually ask
them, that that's what they want right number two it needs to be something that
they are willing to pay for and those are two very different things right
especially when you're talking about a hobby and not something that is not about making money right so how big is the pain right or how much are they willing
to invest to actually learn that thing okay
so that's number two number three it needs to be something that they are
going to need ongoing support or ongoing learning material or accountability and
that is to cover the recurring part right you want to make sure that they're
not gonna come stay two months and then leave okay so it needs to be something
that's sustainable right where you feel you can continue to help them they will
want to stay right and then finally number four let's not forget about you
it needs to fit with your business but also with what you want to do what
you're passionate about and what you're an expert at now you don't need to be an
expert to run a successful membership but it does help right there are ways
where you can actually become the curator but that will be just subject
for another video okay so back to our four things how do you come up with an
idea that matches these four things well I guess you you figure that out right
you actually need to talk to people so you have two choices here number one you
already have an audience so you already have clients maybe you have one-on-one
coaching or group coaching or you have an online course and you have a client
base and an audience that you can survey you can talk to to figure out how you
can continue to support them next okay so those membership tend to work really
really well because you've already established a relationship people have
already spent money with you so that is that know you love you trust you factor
that usually is already there all right so this is one great way to come up with
a membership idea and then validate it by talking to them the second option is
if you don't have an audience yet so you could have an established business and
an audience but you might want to build a membership on a totally different
topic right maybe something you're passionate about and that you really
want to start building a business around it maybe building a movement or
community right and have a bigger impact sharing what you know about that topic
well if that's the case you're gonna have to do what you did for the other
business you're gonna have to start by building an audience right because this
is really the best way to get the people build an audience list build a waiting
list build an interest list so that people will tell you if they are
interested and willing to pay for it and if it's an idea that you can sustain and
that you actually enjoy talking about all day long right so all these two
options basically come down to one thing build an audience build an interest list
because if you're not able to build that interest list I can tell you you're not
going to be able to sell them the membership for sure alright so I hope you find this
helpful if you're not subscribed to the channel yet please click on the click on
the button below to subscribe so you'll be notified when we have new videos
coming up thank you so much for watching please leave a comment below if you have
any ideas on how to test a membership idea or if you have a membership idea
and you're looking for feedback just post in the comment as well and I will
see you on the next video

coupons in AccessAlly are one of my
favorites functionalities and today in this video I'm going to show you how I
use it to test setup and how I specifically do this when I do delivery
calls for the membership launch box for my clients and I show them how a
student would sign up to their course or their membership and the experience that
they will have so what we're going to do is we're going to quickly create a
hundred percent discount coupon code and we're going to apply it to another page
and you're going to see what happens that's basically when I do when I
deliver a call so here I go to access Ally products and then I go to promos
and then in promos we're gonna create a new promotion here so I'm gonna call it
coupon test so you basically have two modes for coupon but here for the
purpose of this video just gonna go through the simple mode you can select which offers it applies to and here we're just gonna go all offers because
we're just testing this then here you can decide if you want to be a
discount amount or percentage so we're gonna go percentage and I'm gonna say
hundred percent and then here I'm going to say yeah it's gotta be a coupon did
you see this here CRM activated coupon that means that you can also create
coupons that are activated by email so they are unique to every single member
so that is pretty cool so you can also have a start time and an
end time date so you can like have coupons that are good only for a period
of time I'm not gonna do that then you give it a code so I'm just gonna call it
NATROCKS not for Natalie Lussier not me
the founder of accessAlly then you can also limit the number of time the coupon
can be used so for example if you only have 10 licenses or 20 people that you
want to have join at a specific price then you can do that I'm just gonna
leave it as minus one and click Save so now that I have this
coupon NATROCKS I'm going to visit an order form so this is an example of an
order form so it's actually a two step order form I'll show you that in
another video but right now let's just say I'm going to enter an email
address I'm going to click Next and then here I get to the second part where I
should enter my billing information so it says it's 500 but with my coupon it's
going to be reduce it to 0 but I'm still going to experience the same thing right
so when I do my delivery calls I just do that I still have to fill out this
information so my address things like that then here
by checking this box you agree to the purchase condition so that's a
really cool feature I love to and then I'm just going to click on Pay Now so
what's going to happen now is the person get gets added to
access Ally and then logged in and redirected it to this page and now if I
click on access the course I'm going to be logged in as this new person it also
just sent me an email that says I've just made a sale so that's another cool
feature where you can be notified I really love this and then I am in so now
if I go to my orders and subscriptions as this new person you can see that I
have purchased this course on that date and of course this is the amount so if
it was a subscription I would see the details here but really what I wanted to
show you is the coupon and how powerful that is because you can quickly test
things right you don't have to enter a credit card but then if you want to use
a coupon for a limited time or if you want to limit the number of people that
can use it then you can totally do that so I hope you found this video helpful
if you are not subscribed to the channel yet you can click on the button below so
you can be notified when I put up new videos thanks for watching and I will
see you next time

so my clients have been totally blown
away by this tool and how amazing and how they could see the possibility for
their membership so if you have a membership site or if you plan to have
one this is a case where you're really gonna see that retention strategy is so
so so important so this is a monthly recurring revenue calculator that I have
built where you're going to be able to see how the price of your membership but
also how long people stay in your membership really goes a long way into
the health and the profitability of your membership so let's take a look so here
basically you can set up the price for your membership so say we have a
membership at 57/months and let's say that our membership is not going so well
right now so maybe two people stay two or three months okay
and maybe you manage to get a hundred members as founding members in and you
can get ten new members every single month okay so here you can
see immediately the total revenue per member and you can also see the revenues
per month right when people stay on average only three months okay now what
I want to show you is what if you can build a retention strategy so that you
people your people will stay longer say they stay ten months look at the
difference after months ten eleven twelve was the hundred you know I've
gone then you left with five thousand record revenues now on mon sneh you get
that 10k what if you could do another launch where you can get hundred more
members right imagine what that would do to your recurring revenues so when we build
a membership we want to have a bigger impact get lots of members build the
community but we also want to financial stability and recurring revenues right
and to do this I hope that you can see here that your
retention strategy needs to be set up from the beginning okay so if you have a
membership and people are not staying longer that I strongly encourage you to
look into what retention strategies are you applying today and I think I have a
couple of videos on that on my channel right but if you need any help just post
a comment below and I'm happy to chat with you so you can actually download
this calculator okay I have put a link below it's new software marketing.com
slash calculator and all you have to do is go to file make a copy and save it on
your drive alright I hope you enjoyed this video if you liked it please click
on the thumbs up and sign up to subscribe to the channel so that you can
be notified when a new video becomes available
thank you so much for watching and I will see you next time

so how do you pick a membership idea and
run with it and validate it this is something that I get asked a lot and
that very often get people stuck into the I would love to have a
membership I'd have no idea what it looks like so let me give you a hint
there are actually two situations here the first one is you already have an
audience so you have a client base maybe you've sold a one-on-one coaching
group coaching an online course you've done a retweet an event workshops
basically you have a tribe already of people and you've already identified the
struggle that they have okay and maybe even better you've already helped them
they've already purchased something from you if that is the case a great way to
pick an idea is to first look at the ideas that you have that you would love
to build a community around but also to talk to these people talk to them and
find out if that's something they would be interested in and what that would
look like would that be a community would that be support would that be
accountability would that be extra content or maybe you are in this situation where
you don't have an audience yet or you have an audience but it's your list or
your followers and you're not exactly sure how you can support them and what
that would look like so if that is the case what you want to do is you want to
start building and interestly so you want to start interacting with people on
the idea so that you can really gather a list of people that are interested in
this topic so that you can keep you know you can start nurturing them on that
topic and and survey them and ask them you know about ideas and get them
involved into shaping that membership idea what that could look like of course
you want it to fit your business and you're probably doing this because you
want to scale maybe you want to work a little bit less you want to create
recurring revenues and you want to scale and maybe get some free time back but
you also want to make sure that it fits your audience right so you either have
the audience or you're gonna build your audience between any case you really need to
build an interest list from that people that are raising their hand
and now saying yes I am interested please tell me more okay because I can
tell you one thing if you are not able to build a waiting list you sure are not
gonna be able to sell it to them right so I hope you found this useful if you
are not subscribed to the channel please do so by clicking on the button below
and so that you'll be notified when a new video comes in all right I'll catch
you later bye

Hi Nathalie Dorémieux here and in this video I am going to show you how to quickly and easily add a cookie notification on your wordpress site so first you are going to go to your wordpress dashboards and go to plugins and click on add new and then we are going to search for cookie consent and we are going to use this plugins called cookie consent from catapult themes you are going to click on install now and then activate once it's activated you go to settings cookie consent and here you are going to see some of the setups so you can choose if the section is going to be close on the click of a button on scrool or if it's time so if you choose timed then you can set the duration here on how many seconds you want it to show you can choose to have a display on the first page only exclude some pages exclude some zones set the expiration of the cookie and then save changes the second tab is the content tab and that's where you are going to choose the text that you want to display so here I am going to say this site uses cookie by using this site you accept our cookie policy as described in our privacy policy and then you have a button and then you can choose what you want the link to be named so I have found out more it's linking to a cookie policy page that has the actual policy or you can choose to link it to an outside extandal link open in a new tab and this is the label of the button to actually close so we saved changes and then the last tab is the styling this is where you are going to decide where it displays the colors of the text of the background and everything so here I have put it at the bottom you can put like a CSS class if you want to style it but you can choose basically the text color background color the link color button color etc and you can even use the X if you prefere that they close with the X sign so once you have done that basically visit the site and then you can see these bars show up at the bottom si it's going to stay there until I close it because I chose to hide it on click so I can click here to find out more and go directly to the cookie policy file or I can click on close to just close the window like this I hope it's helpful and I will catch you next time