How to turn your new members into loyal members that will stay month after month

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so how do you get loyal members to stay
in your membership month after months
after months
when creating a membership lots of
people focused on getting members
and they see this as the ultimate goal
the sign up but that is a huge mistake
why
this is exactly what we're going to talk
about in this video we are the
membership lab
and if you're not signed up yet click on
the subscribe button
and on the little bell so that you can
be notified when we
come up with new videos so ready
let's get started so when people join a
membership there is some commitment
right they've just joined they've just
joined they are excited
and they can't wait to dive in so
what happened next is going to set the
tone
about what they think about your
membership
so how do you do that well there are
many ways that you can create an
amazing onboarding experience and of
course even though you don't want to
overdo it
you want to make sure that it's
memorable so how do you create that wow
experience
the first thing that you need to do and
that we love to do is to create
an onboarding section this is something
that we do for almost
all our clients and we have it in our
own membership as well
and what that onboarding section does
is it's going to help the member feel
welcome
get them the right expectations and get
them committed to the platform
so what does it really look like this is
an example here this is our own
membership
and this is a client one and this
is another client one so the idea is
that you have two sections
the first one is a welcome video and
that qualcomm video has several purposes
one is going to welcome them two
is going to give them a tour of the
membership so that they understand where
things are
three it's going to tell them more about
the content
what content they have access to right
now what is going to be
dripped or delivered later on then it's
going to have information on support
what is the best way to get support do
you do calls
do you have a facebook group do you have
a community inside a membership
do they you have a contact form what is
the best way for people to ask for
help if they are stuck and then
finally the last one is the
accountability
how are you going to help them make sure
that they stay accountable and that they
commit to the platform
so this is the video and it should
really be the first thing that they see
when they log in then next to the video
as you can see on the example here again
there is a to-do list so you can
choose to have that list or not but when
you have that list you can actually
track if people have peop have completed
the onboarding so what we do
is we talk people in the in the in the
crm system and in the platform
so that we know that this person has
completed onboarding
and that allows us to follow up one week
later
if they haven't so that we can ask them
if they have any questions so
that to-do list here what can it have it
can have something like
welcome watch the welcome video
it could have things like um click here
to
embed our calendar into your calendar so
that you never miss a call
so that's especially good if you have q
a calls accountability calls that are
like weekly
twice a month once a month so it's
always in their calendar and then they
can choose to show up or not but at
least it's there they're going to get
the notifications
right you could also have a link to
complete a self-assessment if you have a
quiz that allows them to see
where they are in the journey that is
going to help them
not feel overwhelmed and understand
where they are
and what content to focus on based on
the step that they are in
so there are several things that you can
add to this to-do list really depending
on your membership
on your audience and how much
hand-holding you feel that they need
but the key here is that once the
onboarding is completed
the next time that they log in that
section can go away
so it's not something that they need to
see every time that they log in
it's really behavioral meaning that the
platform is looking at what people do
and don't do
to show them the right information so
the next time that person logs in
they can have access to the content
directly and we know they've been
onboarded
so if you love this video please
give it a thumbs up and let us know in
the comments
what you think about that onboarding
idea i mean we've implemented this on
hundreds of membership sites already
and um it's a great way to really create
that wow effect
you could even have a one of the to-do's
that is a some type of homework that is
going to give them
a quick win because remember when people
join
they are still wondering what's in it
for them so if you can get that
wow experience and that quick win
then you can be guaranteed that they
will stay loyal and stay for months
after months after months
i hope you enjoyed this video and if you
did please give it a thumbs up
and share in your groups in your profile
anything that you know might benefit for
this video
and if you're not subscribed click on
the subscribe button and on the little
bell so that you can be notified
when we come up with new videos in this
channel thank you so much for watching
and i will see you next time

so how do you get loyal members to stay in your membership month after months after months when creating a membership lots of people focused on getting members and they see this as the ultimate goal

the sign up but that is a huge mistake why this is exactly what we're going to talk about in this video we are the membership lab and if you're not signed up yet click on the subscribe button

and on the little bell so that you can be notified when we come up with new videos so ready let's get started so when people join a membership there is some commitment right they've just joined they've just

joined they are excited and they can't wait to dive in so what happened next is going to set the tone about what they think about your membership so how do you do that well there are

many ways that you can create an amazing onboarding experience and of course even though you don't want to overdo it you want to make sure that it's memorable so how do you create that wow

experience the first thing that you need to do and that we love to do is to create an onboarding section this is something that we do for almost all our clients and we have it in our own membership as well

and what that onboarding section does is it's going to help the member feel welcome get them the right expectations and get them committed to the platform so what does it really look like this is

an example here this is our own membership and this is a client one and this is another client one so the idea is that you have two sections the first one is a welcome video and that qualcomm video has several purposes

one is going to welcome them two is going to give them a tour of the membership so that they understand where things are three it's going to tell them more about the content

what content they have access to right now what is going to be dripped or delivered later on then it's going to have information on support what is the best way to get support do you do calls

do you have a facebook group do you have a community inside a membership do they you have a contact form what is the best way for people to ask for help if they are stuck and then

finally the last one is the accountability how are you going to help them make sure that they stay accountable and that they commit to the platform so this is the video and it should

really be the first thing that they see when they log in then next to the video as you can see on the example here again there is a to-do list so you can choose to have that list or not but when

you have that list you can actually track if people have peop have completed the onboarding so what we do is we talk people in the in the in the crm system and in the platform so that we know that this person has

completed onboarding and that allows us to follow up one week later if they haven't so that we can ask them if they have any questions so that to-do list here what can it have it can have something like

welcome watch the welcome video it could have things like um click here to embed our calendar into your calendar so that you never miss a call so that's especially good if you have q a calls accountability calls that are

like weekly twice a month once a month so it's always in their calendar and then they can choose to show up or not but at least it's there they're going to get the notifications

right you could also have a link to complete a self-assessment if you have a quiz that allows them to see where they are in the journey that is going to help them not feel overwhelmed and understand

where they are and what content to focus on based on the step that they are in so there are several things that you can add to this to-do list really depending on your membership

on your audience and how much hand-holding you feel that they need but the key here is that once the onboarding is completed the next time that they log in that section can go away

so it's not something that they need to see every time that they log in it's really behavioral meaning that the platform is looking at what people do and don't do

to show them the right information so the next time that person logs in they can have access to the content directly and we know they've been onboarded so if you love this video please

give it a thumbs up and let us know in the comments what you think about that onboarding idea i mean we've implemented this on hundreds of membership sites already and um it's a great way to really create

that wow effect you could even have a one of the to-do's that is a some type of homework that is going to give them a quick win because remember when people join

they are still wondering what's in it for them so if you can get that wow experience and that quick win then you can be guaranteed that they will stay loyal and stay for months after months after months

i hope you enjoyed this video and if you did please give it a thumbs up and share in your groups in your profile anything that you know might benefit for this video

and if you're not subscribed click on the subscribe button and on the little bell so that you can be notified when we come up with new videos in this channel thank you so much for watching

and i will see you next time

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