The best retention strategy for your membership program

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i'm just about to share with you the
best
literally the best retention strategy
that
you can set up for your membership site
and i'm going to share with you
four options from the easiest to
the more advanced options so you can
really see how you can
improve that experience even more
ready the best retention strategy
by far is
to make sure that your members get the
content that they need
when they need it fast
because the number one reason people
leave a membership is because of content
overwhelm
and the more content you're going to add
the more
people are going to struggle to find the
stuff that they need so you need to help
them with that and there are several
ways that you can do that
so the first level is to organize your
content
into some sort of category okay so
when they get to your membership they
have categories and they can pick the
content i'm not gonna go too
far with that because that's the most
basic level that you might already have
the second level of content of strategy
the second level to help them consume
your content
is to provide them with a search
mechanism
so depending on the platform you're
using you might have a search available
but there is a good chance that
it is not contextual enough
and it's probably not providing them
with the best search results because
they can only search
titles of you know titles of pages and
copy if you have some and if you have
lots of videos
it's not searchable okay level number
three
of pro helping people consume your
content
is to come up with a self-assessment
it's a type of quiz that is going to
help
people figure out where they are in the
whole journey
so you could imagine that people that
join your membership at uh are at
different stages
of their business or their life you know
based on the what your membership is
about
and with that self-assessment you can
help them say
figure out in what stage they are in
and based on that stage you can say okay
this is probably how you feel
these are the things that you need to
focus on and
figure out before you get to the next
level okay
and this is the content that is going to
help you make it happen
so when you do that you can see that
having tons of content on your
membership is not going to create
overwhelm because
now they know that you can support them
through the whole journey
but you're also helping them figure out
quickly
what they need to focus on based on
where they're at
and that's what i mean by getting them
the content that they need
when they need it okay so
not all membership allow you to do that
we do that with access ali because it
has
a built-in quiz self-assessment
that we turn into the email system so we
also know
in active campaign at what stage people
people are at at any time okay so this
is really helpful
now let me share with you the fourth way
which is the ultimate way that you can
help your people
consume your content it's to make sure
that all your content include including
your older content you know the qn is
that you have from like a year
ago where it has like golden nuggets in
it
and you know it but you also know that
people don't go back and watch q and a's
just for the sake of watching videos
what you can do with this fourth step is
turn your video content into a search
engine
and the way you do that is you create
transcripts for all your videos and you
make them searchable
so of course if you had to do this
manually it would be a ton of work
you'd have to upload videos or audio
you'd have to get the transcript
then you'd have to upload back on your
site that would be
really costly in time and money okay
uh luckily this is exactly why
we created search detail video and i
will post a link in the comments so that
you can find out more
but i wanted to share with you this
most important retention strategy
which is making sure that people get the
right content
when they need it so if you're using
wordpress for your membership site and
you're using vimeo for your videos
check out search detail video because
this is what is going to turn your
membership
into a video content search engine
so now we love to hear from you what
strategy are you implementing to make
sure that
your members get the right content let
me know in the comments
and give this video a thumbs up if you
like it and turn on notifications so
that you can
be notified when we come up with new
training for you
bye

i'm just about to share with you the best literally the best retention strategy that you can set up for your membership site and i'm going to share with you four options from the easiest to

the more advanced options so you can really see how you can improve that experience even more ready the best retention strategy by far is to make sure that your members get the content that they need

when they need it fast because the number one reason people leave a membership is because of content overwhelm and the more content you're going to add the more

people are going to struggle to find the stuff that they need so you need to help them with that and there are several ways that you can do that so the first level is to organize your content

into some sort of category okay so when they get to your membership they have categories and they can pick the content i'm not gonna go too far with that because that's the most basic level that you might already have

the second level of content of strategy the second level to help them consume your content is to provide them with a search mechanism so depending on the platform you're using you might have a search available

but there is a good chance that it is not contextual enough and it's probably not providing them with the best search results because they can only search titles of you know titles of pages and

copy if you have some and if you have lots of videos it's not searchable okay level number three of pro helping people consume your content is to come up with a self-assessment it's a type of quiz that is going to

help people figure out where they are in the whole journey so you could imagine that people that join your membership at uh are at different stages of their business or their life you know

based on the what your membership is about and with that self-assessment you can help them say figure out in what stage they are in and based on that stage you can say okay this is probably how you feel

these are the things that you need to focus on and figure out before you get to the next level okay and this is the content that is going to help you make it happen so when you do that you can see that

having tons of content on your membership is not going to create overwhelm because now they know that you can support them through the whole journey but you're also helping them figure out

quickly what they need to focus on based on where they're at and that's what i mean by getting them the content that they need when they need it okay so not all membership allow you to do that

we do that with access ali because it has a built-in quiz self-assessment that we turn into the email system so we also know in active campaign at what stage people people are at at any time okay so this

is really helpful now let me share with you the fourth way which is the ultimate way that you can help your people consume your content it's to make sure that all your content include including

your older content you know the qn is that you have from like a year ago where it has like golden nuggets in it and you know it but you also know that people don't go back and watch q and a's

just for the sake of watching videos what you can do with this fourth step is turn your video content into a search engine and the way you do that is you create transcripts for all your videos and you

make them searchable so of course if you had to do this manually it would be a ton of work you'd have to upload videos or audio you'd have to get the transcript then you'd have to upload back on your

site that would be really costly in time and money okay uh luckily this is exactly why we created search detail video and i will post a link in the comments so that you can find out more

but i wanted to share with you this most important retention strategy which is making sure that people get the right content when they need it so if you're using wordpress for your membership site and

you're using vimeo for your videos check out search detail video because this is what is going to turn your membership into a video content search engine so now we love to hear from you what

strategy are you implementing to make sure that your members get the right content let me know in the comments and give this video a thumbs up if you like it and turn on notifications so

that you can be notified when we come up with new training for you bye

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