Case Study:
How Andrew & Pete Integrated AI Into Their Mavericks Program,
Without Losing Control of Their Content, and Transformed Member Support with AskTom.
The Client : Andrew and Pete from Atomic
The best part about AskTom is that it helps our members implement our advice faster, without friction - and done in our proven way... so they get results faster and are much happier! It's a total game changer.
THE CHALLENGE
- Time: They wanted to give members more support without adding more of their own hours.
- Control: They needed to protect their intellectual property and keep access limited to paying members.
- Focus:they wanted it to be more useful than chat gpt for getting their marketing done.
THE SOLUTION
We created a custom AI assistant, directly integrated into the Mavericks portal. This solution meant Andrew and Pete could:
Keep all member interactions inside their platform.
Protect their content and control access.
Deliver a scalable, always-on layer of support for members.
PHASE 1: MAVERICKS MENTOR
The first version was a secure, ChatGPT-like tool designed exclusively for Mavericks members. It quickly became an accelerator for members, helping them:
- Draft hand-raiser emails.
- Build email sequences and sales emails.
- Brainstorm next steps when they feel stuck.
The early response was so positive that we soon added a voice feature, allowing members to interact with the assistant by speaking directly to it.
Phase 2: Personalized Business Profiles
Encouraged by the success, we expanded the tool into something even more powerful:
Each member receives a personalized AI profile, trained on their specific business and expertise.
The assistant can learn about their offers, values, past marketing campaigns, even books or podcasts they’d created.
The more members share, the smarter and more tailored their assistant becomes.
This evolution led to the creation of AskTom, Mavericks’ AI assistant that now acts like a 24/7 team member for every business owner in the program.
THE RESULT:
~1,000 conversations in just X days
Over 100+ conversations daily
Dozens of enthusiastic testimonials from members praising AskTom’s value
And qualitatively:
Members felt supported 24/7 with instant answers, drafts, and next steps.
They experienced increased confidence and clarity.
They took action faster, getting out of overwhelm and into momentum.
TRANSFORMATION FOR MEMBERS
This is what the actual users
of AskTom are saying:
Are you ready to explore how AI can become the newest “team member” in your membership or online program?
👉 Book a free clarity session with me, and let’s design your very own AI assistant.
Looking for help to build your membership site? Book a free consult and let’s talk